If you google stuff about NEW MOON, you will stumble on the www.twilighter.org and will find this logo. They said this is the official trademark of the movie.
Let me quote the article from the said site "As for the logo itself, Weitz has chosen to stay with the lowercase lettering, personable font and light-streaks-poking-through look of last year’s hit film." ( http://twilighters.org/2009/02/19/new-moon-art-and-official-title-revealed)
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